The online casino business has enjoyed a veritable explosion in popularity over recent years, and the sector has forged steadily growing links with a variety of sports through promotion and endorsements. But the sponsorship deal agreed between Mr Green and the PDC last month took things to a whole new level.
The Sweden-based company that is already a familiar sight through its distinctive TV ad campaigns, gave its name to the Sport Players Championship Finals that took place at Butlins Resort, Minehead at the end of November.
The internet age has brought the casino and sports worlds ever closer together. On the face of it, you might think it a mere marriage of convenience – after all sports betting and casino games are just different types of gambling, so it is natural that many sites will cover both. However, it runs deeper than that, providing a more rewarding experience for everyone. A dedicated sports fan is as likely to dive into an online roulette UK guide and get into casino games as a keen casino goer is to start taking an interest in sports betting.
This means more interest and variety for site visitors and a broader range of customers for the site – clearly a win/win for all concerned.
The seemingly unbeatable Michael Van Gerwen and his army of fans will certainly count the event as a success, as the steamroller continued, and he scooped his third tournament win in succession, following victories at the World Series and the European Championship, not to mention scooping the Grand Slam Title in the same month. He will also be more than satisfied with the £100,000 top prize that the new sponsor brought to the table.
But there is an old saying that it matters not who won or lost but how you played the game, and while there was never any real doubt as to who would come out victorious, the entire event was played out in an atmosphere of good natured yet competitive fun, and the well-known image of Mr Green’s trademark gentleman tipping his hat to all present definitely added a certain sophistication.
Mr Green CEO Jesper Kärrbrink is rapidly becoming familiar with the UK sports landscape at a number of levels. The company has also teamed up with Celtic FC and is backing a number of online sportsbook and betting apps. Speaking prior to the tournament in Minehead, Kärrbrink said: “We are excited to partner with the PDC. Darts is a very popular sport for several of our key markets and we look forward to introducing Mr Green to this passionate fan base.”
As the tournament got underway and the refrain from Chelsea Dagger by The Fratellis echoed around the room time and again, it might have come as something of a surprise for him to find out just how passionate, yet at the same time good natured, UK darts fans can really be.
|2009||Phil Taylor||16 - 9||Robert Thornton|
|2010||Paul Nicholson||13 - 11||Mervyn King|
|2011 (Feb)||Phil Taylor||13 - 12||Gary Anderson|
|2011 (Dec)||Kevin Painter||13 - 9||Mark Webster|
|2012||Phil Taylor||13 - 6||Kim Huybrechts|
|2013||Michael van Gerwen||11 - 7||Phil Taylor|
|2014||Gary Anderson||11 - 6||Adrian Lewis|
|2015||Michael van Gerwen||11 - 6||Adrian Lewis|
|2016||Michael van Gerwen||11 - 3||Dave Chisnall|
|2017||Michael van Gerwen||11 - 2||Jonny Clayton|